All posts
M365 InsightsMicrosoft 365

Microsoft Entra ID: What the Azure AD Rebrand Means for Your Business

Gokul Nallasamy

Gokul Nallasamy

Operations & Delivery Lead

8 January 20244 min read3 sections
Microsoft Entra ID: What the Azure AD Rebrand Means for Your Business

In mid-2023, Microsoft rebranded Azure Active Directory to Microsoft Entra ID. More than a name change — here's what the Entra family means for identity and access management going forward.

Key takeaways

  • 1Azure Active Directory Free → Microsoft Entra ID Free
  • 2Azure AD P1 (included in Business Premium) → Microsoft Entra ID P1
  • 3Azure AD P2 → Microsoft Entra ID P2

If you've been following Microsoft 365 news, you'll have noticed that Azure Active Directory (Azure AD) is now called Microsoft Entra ID. The rebrand happened in July 2023, and while the underlying technology didn't change overnight, the strategic direction it signals is worth understanding.

What changed in the rebrand

The core service — cloud identity, authentication, Conditional Access, MFA, Single Sign-On — remains identical. What changed is the branding and the product family it sits within:

  • Azure Active Directory Free → Microsoft Entra ID Free
  • Azure AD P1 (included in Business Premium) → Microsoft Entra ID P1
  • Azure AD P2 → Microsoft Entra ID P2

The Entra product family

Entra ID is now part of a broader Microsoft Entra family that includes:

  • Microsoft Entra ID — core identity and access management
  • Microsoft Entra ID Governance — identity lifecycle and access reviews
  • Microsoft Entra External ID — managing external partner and customer identities
  • Microsoft Entra Permissions Management — multicloud permissions governance
  • Microsoft Entra Private Access — Zero Trust Network Access (ZTNA)
  • Microsoft Entra Internet Access — Secure Web Gateway capabilities

What it means for Business Premium clients

For most SMBs on Business Premium, the immediate impact is nil — the features you're licenced for are the same. But the Entra roadmap signals where Microsoft is taking identity: tighter integration across multicloud environments, Zero Trust network access (replacing traditional VPN), and AI-driven anomaly detection. An MSP managing your tenant will ensure these capabilities are adopted as they mature and become relevant to your scale.

Ready to transform your IT?

Book a free tech talk and see what Optimyze can do for your Auckland business.

Book your free tech talk